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Views and comment from some of the leading figures in the new and pre-owned jet and corporate aircraft market including regular contributions from the NBAA (National Business Aviation Association) together with insights from leading aircraft industry insiders
- Author:Rolland Vincent
Wednesday, 7:30 PM: weather forecast in hand (storms en-route), aircraft fueled, flight plan filed, a reduced passenger load on board; captain and crew are not as fresh as they were after another very long day. Power on, pre-flight checklist underway, an unspoken “let’s get out of here” tension emanating from the cabin and the Primary Flight Display (PFD) goes intermittent, alternating on-and-off between brightly-lit yellow and magenta and a blank screen…
A gorilla, a cow, a camel and an elephant walk into a bar. “Rough day!” exclaimed the elephant as they find a table in the corner. “I spent the whole day in a marketing meeting - I was in the room the whole time and no one even acknowledged me. What am I - invisible?”
Sales-driven businesses like aircraft brokerage firms have sometimes struggled to see the value of branding and its impact on the bottom line. For many companies, branding was considered the “soft stuff” of marketing gurus and ad agency types—lots of fun like the guys on the AMC mini-series Mad Men seem to have— but hard to justify financially.
There is no doubt that general aviation marketing has become increasingly sophisticated over the past decade. This is particularly true of the broker dealer community. Once-upon-a-time, there was a significant amount of privately held information shared by only a few well-informed aircraft brokers and dealers who could leverage that scarcity of knowledge to help their clients.
Public Relations—or PR as it is generally called—has a mixed reputation. It is admired as the mysterious science of creating good publicity. But it is also distrusted as a generator of false impressions aimed at deceiving the public. In reality, it is neither.
- Author:Gil Wolin
Business aviation is not the only segment of the travel industry that’s been beset with challenges in recent years. Airlines and the hospitality services – from hotels to limousines – are facing massive cuts in corporate travel budgets, as doing more with less becomes the mantra of CFOs worldwide. Looking at the approaches taken by such adjacent industry segments can help shed light on how we might better address our own challenges, as well as provide insight into other surprises that might lie ju
- Author:Jay Mesinger
I have written several articles lately about the increased activity in our market. The fact is that flight operations are increasing, charter is starting to work its way back up and aircraft are starting to sell. I have declared a recovery is in process. But what if you are not seeing what I am seeing? What if it still feels like an arctic winter in your business? What should you do to grab the ring?
- Author:Jay Mesinger
It seems everyone I am speaking with is reporting this new level of activity. By the way, it is not rocket science to predict the trickle-effect of the sales activity, such as maintenance facilities getting booked up. This is in part from pre-buy activity, and in part because utilization of the fleet at large is increasing. The time between hourly and cycle intervals is starting to be more frequent as dormant fleets are back in the air, and thus helping to increase fuel sales. We are also seeing a
- Author:Dave Higdon
A professional association best shows its strength and relevance when it digs into a crisis in search of ways to help its members out of those tough times. So it is for the National Aircraft Resale Association. Going into its 20th year, NARA worked relentlessly to foster better times for its members against a backdrop of industry chaos over the past two years.