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BOARDROOM GUIDE - Don't Limit the Value of Your Aircraft

Highlighting findings by Harris Interactive, Jack Olcott reveals that companies gain full value from Business Aviation when they don’t just limit use of the aircraft to the top executives.

AvBuyer   |   31st January 2010
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Highlighting findings by Harris Interactive, Jack Olcott reveals that companies gain full value from Business Aviation when they don’t just limit use of the aircraft to the top executives.
In order to fulfill their obligations to shareholders with respect to Business Aviation, Boards need objective information. While data from trade organizations such as the National Business Aviation Association (NBAA) and the General Aviation Manufacturers Association (GAMA) might receive added scrutiny, findings from organizations such as Harris Interactive are compelling since survey companies guard their reputation by presenting facts. Thus it is instructive to look at research from two studies, both funded by a community advocacy program known as “No Plane No Gain.”

According to a study of corporations using corporate jets conducted in 2009 by Harris Interactive, the majority of Business Aviation passengers are middle managers, sales personnel and technical staff. Only about one of every five people who are transported on company aircraft are from ‘Mahogany Row’.

An earlier study conducted in 1997 by Louis Harris & Associates (a predecessor organization to Harris Interactive) found similar results.

Therefore, it is reasonable to conclude that companies who limit use of the company aircraft solely to top executives not only are in the minority - they also fail to utilize fully the value of Business Aviation.

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