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Just Another Business Tool

Louis Sullivan- the late 19th Century architect often identified as the “father of skyscrapers”- was noted for his phase ‘Form ever follows function’. Shortened over time to simply ‘Form follows function’- Sullivan’s statement articulated the trend to place greater emphasis on an object’s practical use than on its appearances.

Jack Olcott   |   1st October 2013
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Possibly the world’s most recognized advocate, if not expert on the value of Business Aviation,...
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Just Another Business Tool
A business aircraft is an impressive example of creative engineering designed to serve a company’s need for efficient transportation- observes Jack Olcott.

Louis Sullivan- the late 19th Century architect often identified as the “father of skyscrapers”- was noted for his phase ‘Form ever follows function’. Shortened over time to simply ‘Form follows function’- Sullivan’s statement articulated the trend to place greater emphasis on an object’s practical use than on its appearances.

Le Corbusier- a Swiss architect who was closely associated with the evolving modernism of the era following World War I- also placed great attention on functionalism and felt the airplane was the perfect metaphor for the value in function over aesthetics. In particular- going from A to B- an airplane simply flies in a straight line. Apparently Le Corbusier felt that such functionality was the essence of efficiency and thus beauty.

Unfortunately- misperception and limited knowledge often cloud the public’s awareness of Business Aviation’s value. The misinformed- possibly dazzled by the cost and grandness of larger business jets- fail to see the functionality of this form of transportation and the need for face-to-face interaction between parties engaged in commerce. They do not appreciate that a business aircraft is simply a highly capable business tool that enables executives and specialists to interact efficiently and effectively with their counterparts in the dynamics of business.

In the past five to six years- scheduled Airliners have curtailed service to major hub locations by over eight percent and to secondary and smaller hubs by more than 20 percent. Furthermore- Airlines do not offer any scheduled service to about 90 percent of the nation’s airports that are available to business aircraft.

In many circumstances- scheduled air transportation simply is not aligned with a company’s need for travel in today’s rapid-paced economy. Corporations and entrepreneurs require the capabilities of business aircraft. Without such an important transportation resource- shareholder value is compromised.

Furthermore- most companies operate a single business aircraft—typically a light to mid-sized business jet or turboprop—and the majority of passengers carried are mid-management- sales or technical personnel. Functionality is the reason why there are over 20-000 turbine-powered business aircraft registered in the USA and nearly 34-000 worldwide.

A business aircraft is a highly functional business tool—plain (pun intended) and simple.

 

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