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The Luxury of Time

Using time productively is not a luxury. It’s a necessity- notes David Wyndham. Those who employ business aircraft to achieve more productivity in their working day should feel confident they made a good decision.

David Wyndham   |   1st November 2012
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David Wyndham David Wyndham

As an Instructor Pilot in the U.S. Air Force- Dave's responsibilities included aircrew...
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The Luxury of Time
How Business Aviation can make better use of your time.
Using time productively is not a luxury. It’s a necessity- notes David Wyndham. Those who employ business aircraft to achieve more productivity in their working day should feel confident they made a good decision.

Our firm is assisting a Fortune 500 company evaluate its flight department and the use of Business Aviation with a look toward the future. Because several of the company’s main operating locations are off the Airline-beaten path- management puts the corporation’s business jet to good use and is examining whether a newer model would be more appropriate to their needs going forward. There are many future trips between domestic plant and customer sites as well as market development efforts throughout the US that could involve Business Aviation.

As part of the evaluation process I interviewed key management including the CEO- CFO- heads of their major divisions- and several Senior VPs. Three consistent themes emerged:
1. They are extremely happy with the high quality service they receive from their in-house flight department.
2. They can’t imagine doing what they have to do without the time-efficiency and flexibility provided by the aircraft.
3. They almost feel guilty for using the company jet.

The first two thoughts I hear time and time again and I understand them. I have a difficult time understanding the third comment- however. Discussions progress something like this:

• “I cannot imagine getting all my travel done without the company aircraft.”
• “I can get work done uninterrupted while on the company aircraft.”
• “If I took the airlines I’d waste so much time.”
• “If I’m running a little late- I call the crew- and they say they are on my schedule. Last minute changes are no problem for the crew.”
• “I feel guilty at how much better travel is on the company jet compared to the Airlines.”

The people who make these comments are responsible for the financial success of their company. They lead employees and create jobs. They have a fiduciary duty to protect shareholders and to grow the investment that equity holders have made in the company. They appreciate their responsibility to their families to be a good spouse- a good parent- and yet still be a good business leader. These people are focused on what makes a company successful.

NO REASON FOR GUILT
What people who use Business Aviation have found is the ultimate luxury - time. Getting and keeping customers takes time: People who care show up in person. More can be achieved in a face-to-face meeting than in a dozen conference calls. Travel is part of the process- but it is not the goal.

A business aircraft enables travel on the most efficient schedule for the executive. Airline schedules are designed to satisfy demand between major city pairs- using a frequency that fits within the commercial carrier’s route structure. Conversely- Shareholder value depends upon the company’s bottom-line performance- which is never enhanced by management waiting in line. Company personnel should be making money- not making alternative travel plans after the meeting runs late.

The corporate aircraft is not a low-cost item in the budget. Neither is payroll. The value of Business Aviation lies in enabling executives- the management team- sales professionals- engineers and service specialists to fully realize their potential- and thus to have a positive impact on the productivity and profitability of the company. Time is the world’s most precious resource. You can buy luxurious cars- fine watches- and beautiful homes. But you cannot buy back wasted time. It is gone.

The corporate aircraft’s ultimate luxury is enabling the unrelenting passage of time to be spent wisely- productively and efficiently. The bottom-line? There is absolutely no reason to feel guilty about using a business aircraft to save time. Time used wisely means more returns for Shareholders- more jobs for the community- and more time with your family.

Do you have any questions or opinions on the above topic? Get them answered/published in World Aircraft Sales Magazine. Email feedback to: Jack@avbuyer.com

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